This is an authentic item, a MocoCo from several years ago. They are no longer manufactured. The pink tag is rare (with a hologram sticker). There are few pink tags. All of the first MocoCos released had pink tags. This is a 3rd generation MocoCo. It's no longer sold even at Popland. It is a new, genuine product, but please understand that it is an overseas product. Also, the box may have minor scratches. Please understand all of this before purchasing. #LABUBU. Returns are not accepted to prevent switching.