- Title: People's "Way of Speaking" is 90% - Published: July 25, 2007 - Author: Yukio Matsumoto (However, generally known as the work of Shigehisa Nagamatsu.) - Publisher: Ascom Co., Ltd. - Price: 1430 yen [Content] Based on the psychology that "everyone wants to be understood," the book argues that by becoming a good listener and making the other person the star, relationships and results will dramatically improve.