This is the paperback edition of "Marketing Warfare: 22 Immutable Laws of Marketing." By Al Ries and Jack Trout, this is a classic marketing book that explains the 22 universal marketing laws behind success and failure. The book centers on the idea that "marketing is not a battle of products, but a battle of perception in the customer's mind," and explains, with concrete examples: * The importance of being first * The importance of creating a category * How perception influences a brand Publisher: Tokyu Agency Price: ¥1,456 + tax With obi (sleeve). Stored in a dark place, with no noticeable stains, tears, or writing, and is in overall good condition. When shipping, we will take measures to prevent water damage and carefully package the item. Instant purchase is welcome. #MarketingWarfare #Marketing #BusinessBooks #AlRies #JackTrout #Branding #Management #Startup #SelfImprovement