"How Will Japan Compete in the Future of Cars?" Yasuhisa Shimashita Price: ¥1250 #YasuhisaShimashita #Yasuhisa_Shimashita #Books #Industry/General A motor journalist thoroughly examines the concept of the BEV (Battery Electric Vehicle) shift and the future of cars based on extensive research. The atmosphere has been created by the media, environmental groups, and institutional investors that Japan is lagging behind in the BEV shift. This was definitively confirmed by the leap of Chinese manufacturers at the Shanghai Motor Show held in April 2023. The author, who was defeated at that glamorous scene, reveals the current state of Japanese cars based on nearly a year of research. The shift from the internal combustion engine of the powertrain to the electric motor + battery, and the shift in the very nature of cars starting with electrification. This book carefully unravels the two elements of the BEV shift and shows the course for the future of the Japanese automotive industry. *Excerpt from the book's table of contents Introduction Chapter 1 The Impact of the Shanghai Motor Show Chapter 2 Trends in the Global Battery Electric Vehicle (BEV) Market Chapter 3 The Japanese Market's Reaction, How to Approach BEVs Chapter 4 The First JAPAN MOBILITY SHOW Chapter 5 What We Saw from CES Coverage Chapter 6 Thinking About the Future of Cars in the World and Japan Conclusion"