【Acquiring Business Skills】 This book is a guide to efficiently learning the knowledge necessary for business. In particular, it introduces concrete approaches to marketing and strategic thinking. 【Practical Advice】 Author Josh Kaufman provides practical advice useful in real business situations. In particular, the concept of "Hook" is emphasized as a key element for attracting customer attention. 【Wide Audience】 This book is packed with valuable content for everyone, from business beginners to experienced professionals. It's perfect for those who want to learn the basics of business. - Title: THE PERSONAL MBA - Subtitle: MASTER THE ART OF BUSINESS - Author: Josh Kaufman - Content: Excerpt from the chapter on marketing - Page Number: 99 Thank you for viewing.