Anna Sumitani produced this fresh cream shampoo, a gentle shampoo that can be used on babies. It's silicone-free, eliminating stiffness and achieving moisturized, smooth hair. It's an organic fresh cream shampoo that uses only natural ingredients that are gentle on the hair and scalp. It was previously featured on TV's "Miyaneya" and is famous for its CM with Konatsu Kato. It uses synthetic surfactants (silicone-free, paraben-free, made in Japan, natural organic ingredients with plenty of nutrients from nuts, herbs, and flowers), and is an all-in-one product with three functions (shampoo, conditioner, and treatment). It was co-developed with a major hair care manufacturer. I believe it cost 8800 yen at the time of purchase. This is a new, unopened product, but please refrain from purchasing if you are concerned about home storage. I'm selling two sets for 6000 yen, including shipping.