This spoon is a commemorative spoon jointly produced by Rolex and Bucherer. It was a novelty item given to Rolex purchasers. The handle of the spoon is engraved with "ZURICH," and there are also similar designs engraved with "LUCERNE." The tip of the spoon is engraved with the Rolex logo and design. The bowl of the spoon is also engraved with a pattern reminiscent of Zurich.