Calligraphy shikishi that says "Fukurokuju or Fukutoku?" Form of calligraphy: Shikishi About "Fukurokuju" Meaning: It represents the three virtues of "Fuku (happiness)", "Roku (salary, fortune)", and "Ju (longevity)". In Taoism, it expresses the wishes for "prosperity of descendants", "wealth", and "healthy long life", which are considered ideal. One of the Seven Lucky Gods: He is one of the Seven Lucky Gods in Japanese folk beliefs. His appearance is said to be a short man with a long head and beard, resembling a hermit. He is often depicted with a scripture tied to his staff and accompanied by a crane. He is sometimes confused with Jurōjin, but they are different gods. #Fukurokuju #SevenLuckyGods #ProsperityInBusiness #BusinessProsperity #ManyCustomers #Calligraphy #ShopDecoration #GoodLuckCharm #Sarasa x