✅ The "Meiji Hohoemi" brand has consistently been the No. 1 brand in the Japanese infant formula market. ✅ We have thoroughly researched breast milk, the best nutrition for infants. Meiji is committed to "breast milk science," aiming to bring each ingredient of the formula closer to breast milk and support the growth of babies nurtured by breast milk. As part of this effort, we have conducted "breast milk surveys" analyzing the breast milk of over 6,000 mothers, and also "growth surveys" of babies who have been raised solely on "Meiji Hohoemi" for over 40 years.