This is Raid Japan's Answer. The color is the popular "Shikkoku" (jet black). It's extremely effective on active bass and bass that are feeding. You can use it in various ways, such as jerking to make it dive and then the propellor flashing as it floats up to create a pause, or simply reeling it in after a wide cast. It's almost unused, but please refrain from purchasing if you are overly concerned about condition. Thank you very much. Wake Bait ANSWER