“The Design Consultant's Work Method” The Method for Generating Disruptive Ideas Trusted by the World's Top Companies! This book systematically explains how to create practical consulting and innovation, using "unconventional ideas" that cannot be reached by conventional business thinking. ✔ How to formulate disruptive hypotheses ✔ How to discover overlooked opportunities ✔ Story design that breathes life into presentations ✔ Abundant examples and process diagrams by practitioners Under the slogan "Think the Unthinkable," this book is perfect for anyone who wants to bring about creative change in any business field. Author: Luke Williams Original Title: "Disrupt: Think the Unthinkable to Spark Transformation in Your Business" [Overview of the Work] This book is a practical business book that specifically guides how to utilize design thinking and business consulting to achieve **"disruptive innovation."** The author, Luke Williams, is an authority who teaches innovation and design strategy at New York University's business school and has a proven track record of being involved in numerous transformation projects for Fortune 100 companies. First edition published May 10, 2013 (Original published in 2010) In this book, How to formulate disruptive hypotheses How to find unimaginable opportunities How to create solution proposals and presentations Story structure to captivate in 9 minutes The methods that design consultants actually use in the field are introduced with abundant examples. In particular, the idea of "questioning existing common sense and starting from the wrong questions" provides stimulation and insight to many business people. [Condition] ・Slight scratches on the cover ・Lines and writing in fluorescent markers on each page for study purposes ・No page tears or missing pages, overall in good condition #DesignThinking #BusinessBook #Consultant #DisruptiveInnovation #LukeWilliams #PresentationTechniques #IdeaGeneration #EijiPublishing #Creativity #InnovationStrategy