This is an introductory book that clearly explains the basics to applications of "marketing concepts," adapting to changes in the marketing environment and corporate missions. It comprehensively covers concept-making techniques, marketing design, and practical analysis methods, all based on CSR (Corporate Social Responsibility). Ideal for university classes, reports, and research. [Condition] - With obi (sleeve) - Only slight scratches on the back cover - No problem for reading Immediate purchase is welcome. Will be carefully packaged and shipped.