Uniqlo's Strategy by Junsuke Usami Price: ¥1,870 (tax included) New, unread. Immediate purchase is welcome. Will be packaged in an OPP bag to prevent water damage. Due to the nature of the book, minor scratches or creases may occur. Please be aware of this beforehand. Excerpt: The winning strategy in a rapidly changing era is "purpose-driven." Even in Japan, which is said to be a mature market, there are companies that continue to grow their business. One such company is Fast Retailing, which operates "Uniqlo." Why is Uniqlo able to continue to grow its business? The answer is not simply "making good products." Uniqlo's strength lies in the essence of its management strategy. By understanding Uniqlo's management strategy, you can learn how to survive in the rapidly changing VUCA era. ■ Introduction: What's so amazing about Uniqlo? ■ Prologue: Where does the "uniqueness of Uniqlo's strategy" lie? ■ Chapter 1: Product Strategy: Creating a blue ocean market by changing existing concepts ■ Chapter 2: DX Strategy: Shift to information manufacturing and retail through the Ariake Project ■ Chapter 3: Domestic Sales Strategy: Growth in the mature domestic market through "ultimate individual store management" ■ Chapter 4: Overseas Strategy: Balancing the needs of customers in each country with global scale ■ Chapter 5: Sustainability Strategy: What Uniqlo is and what good it can do ■ Chapter 6: Human Resources and Organizational Strategy: Breaking free from the shackles of big-company disease and past successes ■ Conclusion: Purpose management is enhancing Uniqlo's brand value 10% planning, 90% execution