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Definitely for reading, but also as interior decor. There are no major stains, but as it is a used book, please understand that there is some wear and tear. ▼Authors William & Stephen Kline & Sut Jhally Leiss ▼Description (Translated by DEEPL) A study of advertising in our society and culture. This book shows how advertising encompasses three of the most influential areas of our lives: industrial technology, popular culture, and mass media. The authors present an explanation of the attacks on advertising and the counterarguments against them, and explore the context in which advertising is created within agencies. The book provides a theory of how advertising links products and symbols in a consumer society, and offers many insights into the impact of advertising on social issues and social policy. About the Authors William Leiss, Professor of Policy Studies, Queen's University. Stephen Kline, Professor, School of Communication, Simon Fraser University. Sut Jhally, Professor, Department of Communication, University of Massachusetts, Amherst, and Founder and Executive Director of The Media Education Foundation. Jacqueline Botterill is a lecturer at the University of East London.
3 months ago