Price: 1700 yen + tax. 16th edition published February 20, 2025. For business people, there's no "cool" field of study like behavioral economics. [Table of Contents] ■ Prologue: Behavioral economics is what the world's business elites are all studying now. ■ Introduction: The difference between this book and so-called "introduction to behavioral economics." ■ Chapter 1: Cognitive biases — How "cognitive biases" in the brain affect people's decision-making. ■ Chapter 2: Situations — How the "situations" people are in affect their decision-making. ■ Chapter 3: Emotions — How "emotions" at the time affect people's decision-making. ■ Epilogue: Behavioral economics that "surrounds your daily life."