This is the October 2025 issue of Forbes JAPAN. "30 UNDER 30" is an award that shines a light on young talents under the age of 30 who are leading the next generation. Forbes USA has been holding this award since 2011, and it is held in 81 countries around the world. The 30 UNDER 30 representing Japan are the 30 people introduced in this special feature. The "new society, new economy" that they are trying to create. The future of Japan can be seen from what they are creating. Another special feature is the Cross-Repreneur Award. This is a project that focuses on business co-creation that tackles social issues with two or more companies, including major corporations. This month is also packed with stories of discovery and inspiration. 30 UNDER 30 2025 30 people under 30 from Japan who are "changing the world" COVER STORY ENTERTAINMENT&SPORTS Hoshimachi Suisei: The future of a virtual idol she grasped by overcoming prejudice Vtuber Forbes JAPAN (Forbes Japan October 2025 issue) (President Inc.) Brand: - Hoshimachi Suisei Hololive’s Hololive - Title: Forbes JAPAN - Special Feature: 30 people under 30 who are changing the world - Issue Month: October 2025