This book is recommended for those who want to systematically understand how "Online x Offline (OMO)" is changing business in today's digital age. 【Recommended for】 ・Those who want to learn the overall picture of DX and digital strategy ・Those involved in marketing and customer experience (CX) design ・Those interested in OMO (online x offline integration) business ・Those who want to strengthen their planning, business development, and management perspectives ・Those who want to consider the future direction of business This book explains the concepts of customer experience design, business strategy, and marketing with concrete examples, based on the "After Digital Age" where real-world behavioral data is integrated online. It also provides detailed introductions to cutting-edge examples from China and the direction of transformation that Japanese companies should take, making it useful for those seeking hints for DX promotion and strategy planning. 【Product Condition】 ・Read only once ・No writing, folds, or noticeable stains ・Overall in good condition ※Please forgive minor scratches, etc., as this is a personal inspection. - Title: After Digital - Authors: Yasufumi Fujii, Kazuhisa Obara - Publisher: Nikkei BP - Price: 2200 yen + tax - Theme: Online x Offline (OMO) Business Please purchase only if you understand that this is a used item. Thank you for viewing. #AfterDigital #OMO #DX #DigitalStrategy #Marketing #BusinessBook #ManagementStrategy #CustomerExperience #DataUtilization #DigitalTransformation #YasufumiFujii #KazuhisaObara #UsedBook #SelfImprovement