This is a strap featuring "Denko-chan," the character of Tokyo Electric Power Company. Product Information: Character Name: Denko-chan Catchphrase: "Cherish electricity!" Related Company: Known as the campaign mascot character for Tokyo Electric Power Company (TEPCO) Product Type: Mobile phone strap with a figure (many were distributed as not-for-sale items) This strap has been popular for many years as a campaign-related item from Tokyo Electric Power Company, promoting energy conservation and electricity saving. Unused, unopened. Thank you for viewing.