This is a Pepsi freebie. This figure is a promotional magnet (miniature figure) from a 2010 collaboration campaign between the Italian design brand ALESSI and Pepsi. Details: Character Name: Cico. Designer: Stefano Giovannoni. Features: A character with a blue hat holding a spoon, it is a miniature version of ALESSI's "Cico Egg Cup". Function: Made as a magnet that can be attached to refrigerators, etc. A 2010 Pepsi character figure with a blue hat and spoon. - Brand: Pepsi, ALESSI - Model Name: Character Figure - Color: Blue - Year of Manufacture: 2010 - Material: Plastic Thank you for looking. Please understand that this is a home-stored item before purchasing. Please refrain from purchasing if you are sensitive. No price reductions. Immediate purchase without comments is welcome. No returns, no complaints (NRNC).