This is a baby carrier that allows for both forward-facing and parent-facing carrying. I've been using it since my baby's neck control developed. It was very good because it allows for forward-facing carrying. Babies tend to try to see the outside world in an awkward position when facing their parents, so this might be very good for the baby. From the Baby Bjorn website: Our products are chosen by many, and they embody traditional Swedish design. The functionality and form have a simple, timeless beauty that is loved. The Swedish culture that the brand embodies influences not only the design but also our actions, such as our way of thinking about children, equality, and responsibility towards the environment and society. Our baby bouncers are comfortable and also promote the baby's motor skills. Our cutlery products are specially designed for children's small hands. Also, the brand's popular item, the Steps stool, supports children so they can reach high places on their own. All of these embody the company's belief in giving children the opportunity to grow while learning various things on their own. Also, the baby carrier fits both men and women and is designed so that anyone can be close to their precious baby. We are proud to deliver products that are full of Swedishness and encompass practicality, safety, and design beauty.