UNMARKETING "Unmarketing," the title of this book, can be roughly translated into Japanese as "bond-building marketing." As the name suggests, it's a method for building bonds with customers, creating enthusiastic fans who will buy anything you offer, and generating a long-lasting chain of word-of-mouth referrals. Price: ¥3278 Thank you for looking! * In excellent condition, having been read only once. * Stored in a pet-free, smoke-free home. * No folds or writing. * Please understand this is a used item. * Returns are not accepted except for issues on our part. We look forward to your purchase!