No price reduction. This is a hat I got at a Mazda event. The brim of the cap has thick, sturdy embroidery. The letters "MAZDA Fan ENDURANCE" are also embroidered, not printed. The underside of the hat also uses metal fittings, making it a solid hat. It is unused, and the protective cardboard attached to the cap is still in place. Free size Color...Black系 (Black-based) Stains, tears, odors, etc...None