This is an eco-bag, "Matomaru Bag," a collaboration between Kinokuniya and Laura Ashley. It can be rolled up compactly with a rubber band. I received it as a gift and it's very cute, but I have a lot of eco-bags and don't think I'll use it, so I hope someone else can. - Brand: KINOKUNIYA (Kinokuniya) - Design: Dog pattern - Model Name: LAURA ASHLEY