★I have multiple business books for sale, so if you'd like to bundle them, please use the "bundle purchase" function to contact me.★ ★Discounts are available for bundles of 5 or more items.★ After Digital Series - 4 book set Yasufumi Fujii Below is an introduction to After Digital 2 --- In an "After Digital" society where digital technology permeates everything, Japan was slowly moving towards it, but the situation changed drastically with the COVID-19 pandemic, accelerating the shift towards an After Digital society. Many Japanese companies are trying to find a way forward with "DX (Digital Transformation) strategies," but in reality, the foundation of these strategies is often shaky. They are not based on the premise that everything will be online. This book focuses on the advanced After Digital countries, particularly the strategies of giant digital companies like Alibaba and Tencent in China, and delves into the "essence" behind their superficial efforts. The fact is that in an After Digital society, the industrial structure is turned upside down. This is not a prediction, but what is actually happening in the Chinese market, and if this world expands, Japan's forte, the manufacturing industry, will be relegated to the lowest level. This book is recommended not only for so-called digital companies but also for business people who think they are not directly related to digital business. This is because in the After Digital world, the real world will not disappear, but its role will change significantly. In an After Digital society, it's better to think that the rules of the market will change. The keyword is "UX." And the way of thinking that successful companies in the After Digital society have in common is called "OMO" (Online Merges with Offline). If societal change is unavoidable, you must quickly learn these new rules, determine your company's position, and develop a strategy to avoid losing out. There are already Japanese companies that are starting to achieve new results. This book is a must-read for those who want to leverage digital technology. --- #YasufumiFujii #Yasufumi_Fujii #Books #Society/Management #beBit #Strategy #Management #Economics #Society #OrganizationalTheory #HumanResources #Design #IEDO #Journey #UI #UX #CX #Innovation #DesignThinking #UXCertification #MBA