This year marks the 35th anniversary of his debut, and Jun Miura is a leading figure who has spearheaded the "Buddha statue boom," and is also known as the originator of the terms "my boom" and "yuru-chara" (loose characters). However, many people may wonder, "I see him on TV and in magazines with his sunglasses and long hair, but what is his actual job?" or "How does he make a living?" In this book, Miura Jun's "work style" is presented, which involves creating "jobs that didn't exist" in the world using a method he calls "One-Man Dentsu," where he handles planning, sales, and entertaining clients all by himself. The book carefully explains everything from how he comes up with ideas, to tips for memorable naming, and how to spread them to the world, using examples from his past works. This is a business book (?) unlike any other, and is dedicated to those who want to make a living doing what they love, and those who want to create something new while working within an organization.