■ Book Overview Top salespeople know that 80% of sales are determined by "preparation"! My company conducted detailed interviews with over 2,000 top salespeople and scientifically analyzed and systematized the results. The survey revealed that salespeople who don't sell well are weaker in preparation and active listening. Active listening requires the ability to listen carefully to find the customer's needs. Identifying what problems the customer has and what they are looking for is one of the most important skills for a salesperson. They draw out needs that the customer themselves hadn't realized, organize them while cross-referencing with pre-prepared information, and then identify, "This is the product or need you want." This is the solution-based selling that is required in sales today. (Excerpt from the book) 【Main Contents】 Chapter 1: Top salespeople know that 80% of sales are determined by "preparation"! Chapter 2: The basics of sales that top salespeople value (Knowledge) Chapter 3: The basics of sales that top salespeople value (Action) Chapter 4: Top salespeople cultivate and proliferate through the entire organization!