I think it's rare because it's from that time. This is a long-term storage item, so please check the condition in the photos and only purchase if you understand. There are no major stains, but there are some light scratches that appear to have been made during storage. Due to the age of the product, there may be signs of aging and scratches. Please note that this is a amateur inspection and storage, so there may be oversights. Thank you for your understanding. I also have many other Heisei goods and Sanrio products for sale! Please feel free to comment with any questions! Title: Sanrio Sanrio / Character Name: Cinnamoroll Item / Type: Strap Heisei Girls Heisei Retro Heisei Item from that time Item from that time Valuable Rare Extremely rare Rare San-X Heisei Girl Chocolate Sweets Cinnamoroll Memo pad Sanrio Strap