“Don't Quit Until You Win! The Formula for Victory” Hiroki Ando Price: ¥583 #HirokiAndo #Books #BOOK #Paperback #Literature #Novel The author, who spearheaded internal reforms with self-denying marketing under the slogan "Crush Cup Noodles!", discusses his management philosophy, which he arrived at after thirty years of struggling as a company president. He reveals the business model he developed through trial and error: "Make it cheap, sell it cheap, and make a profit." After declaring that "marketing is art," he explains the seven essential senses required of a brand manager. **************************************** I read it with a book cover. I do not have a habit of reading while eating or smoking. There is some slight creasing on the top of the back cover and pages 139-146. If you purchase two paperback books and have them shipped together, I will discount ¥100. Please let me know before purchasing if you would like this. #Marketing #Asadora (Morning Drama) #Manpuku (TV Drama) #CupNoodles #MomofukuAndo