A comprehensive book covering the theory and practice of brand strategy. - Title: Brand Strategy Theory - Author: Hiroshi Tanaka - ISBN: 9784861416510 - Publisher: Yuhikaku - Price: 4000 yen + tax - Format: Softcover [Condition] There is a fold on the left corner of the spine (Photo 2). There are marker lines on about the first half of the pages, as shown in the photos (Photos 12, 13). Parts written in pencil and Frixion pen have been erased. Please check the condition in the photos, and if you like it, please consider purchasing. [Content Introduction] This is Japan's first full-fledged systematic book, comprehensively covering brands with theory, strategy, practice, and examples, while also pointing out specific points and summarizing practical content. It is richly illustrated with cases and explained in a lively manner. This is a bible for business people and marketers. #BrandStrategyTheory #HiroshiTanaka #BrandStrategy #Strategy #ManagementScience #Marketing #Business #Society #BusinessBooks #BusinessBook #BusinessLiterature #Innovation #Global #NewBusiness #BusinessPlanning #MBA #Books #Society/Management #Industry/Commerce #Management #Marketing #MarketingStrategy #Strategy #Market #Management #GlobalEconomy #Economy #Management #Brand #Branding #BrandPower #ManagementPhilosophy #PriceCompetition #ChainStores #CorporateStrategy #CorporateBrand -------------------------------------------------- ※ No comments needed, immediate purchase OK. We do not accept price negotiations. ※ We will take measures to prevent water damage and ship with simple packaging. ※ Please understand that this is a long-term storage item, inspected by an amateur, and a used item. If you are a perfectionist, please refrain from purchasing. ※ Returns and claims are not accepted for any reason other than defective products. ※ We apologize if we have overlooked anything. ※ After packaging, we may change from Rakuraku Mercari Delivery to Yu-Yu Mercari Delivery. Please note that the anonymous shipping will not be changed. ※ Please ask any questions before purchasing. Thank you for viewing.