Used about 10 times. This is a lip product that is all about "moisture" & "color," giving you the ultimate glossy and plump lips. In addition, it moisturizes and cares for your lips with beauty ingredients, and the tint formula provides long-lasting color. It achieves "3-in-1" benefits: thorough moisturizing, beautiful color, and volume enhancement. Just apply it quickly, and you'll instantly achieve a cute look – a reliable product.