General Goods, Cafes, Clothing Stores... The New Shikoku Shop Standard A guidebook featuring 28 Shikoku shops, including general goods stores, cafes, and clothing stores, selected from the perspective of a female architect living in Ehime Prefecture, that create comfortable spaces. By introducing these shops, which can be called lifestyle shops rooted in everyday life rather than being overly extravagant, we propose a new standard for local shops. The book also includes conversations about space and lifestyle with popular architect Yoshifumi Nakamura at the Itami Juzo Museum, and with graphic designer Yurio Seki at Dogo Yume-gura.