In the field of digital marketing, simply knowing Google Analytics (GA4) and Google Tag Manager (GTM) is no longer enough. It's essential to choose the optimal tools based on your objectives, such as market research, competitor analysis, advertising ROI, and visualizing user behavior, and to make data-driven decisions. This book is based on a survey of members of the Web Analytics Consultants Association (WACA) and carefully selects nine key tools that marketers in the field actually use and consider to be directly linked to results. It's a definitive guide that explains everything from the overview to practical usage. ■ For people like this: ・ Those who have just started digital marketing and don't know which tools to start with. ・ Those who are in charge of all aspects of marketing alone in a small to medium-sized company and are looking for efficient analysis methods. ・ Those who want to incorporate analysis tools other than GA4 into their work. ・ Those who have obtained a Web Analytics Consultant certification and want to further improve their practical tool usage skills. ■ Contents of this book: Introduction Introduction Chapter 1 Basic Understanding of Marketing Tools Chapter 2 Market Research Tools → What are Market Research Tools? / Similarweb / Dockpit / Keywordmap Chapter 3 Advertising Analysis Tools → What are Advertising Analysis Tools? / AD EBiS / Semrush Chapter 4 Site Analysis Tools → What are Site Analysis Tools? / Mieruca SEO / Semrush Chapter 5 Heatmap Tools → What are Heatmap Tools? / Ptengine / Mieruca Heatmap / Microsoft Clarity Chapter 6 Basic Analysis Tools and Other Support Tools → Google Trends / Looker Studio / Tableau / BigQuery / Canva / Other Tools Conclusion How Marketers Will Interact with Tools in the Future Afterword Column Contributions: Takashi Ogawa, Hideo Kamiya, Keisuke Yamamoto, Miyona Sakaki, Toshiaki Ejiri ■ Features of this book: ・ Reflects on-site needs: Practical content that condenses the knowledge of marketing professionals. ・ Explains tools by purpose: Explanations are provided in line with the series of processes from research to customer acquisition and site improvement. ・ Abundant usage examples: By including usage examples of each tool, you can understand how to use them in a practical way, not just a simple operation manual.