Justine Clenquet Justine Clenquet, who was studying fashion design at the Duperré School of Applied Arts in Paris at the time, launched the fashion jewelry brand in 2010. In 2010, when the brand was first launched, production and sales were mainly aimed at friends and acquaintances, but recognition expanded in 2016 when Lady Gaga wore earrings at the Met Gala. After Lady Gaga wore the earrings, famous shops such as the US "OPENING CEREMONY" purchased the brand's items. The brand maintains a sophisticated brand image by being particular about everything from jewelry design to brand visuals, and the affordability of most items being in the 10,000 yen range is one of the reasons for its popularity. Justine's desire is "for passionate young people to be able to buy their favorite items every season," and the use of brass and palladium as materials makes the price range accessible. All jewelry is handmade one by one in the atelier in France.