Comfortable with every use. Chosen for 16 years, Hiorie's Japanese-made hotel-style towels. Hiorie's hotel-style towels are carefully woven in our own factory in Izumi, Osaka. With 16 years of sales and repeated quality improvements, these long-selling towels have been used by over 10 million people. "You don't need a bath towel to wipe your body, but a big face towel is a little lacking." For those people, we created the "mini bath towel"! It's an in-between size of a bath towel and a big face towel. It's also highly absorbent, so you can thoroughly wipe your body and hair after a bath. The mini bath towel is one size smaller than a bath towel. It reduces the amount of laundry, and the space for drying and storage is also compact. Furthermore, it dries quickly, so it's recommended for indoor drying! Point 01: High-Quality Cotton Yarn To create the ideal towel with excellent texture, absorbency, and durability, and with minimal lint. We developed Hiorie's original cotton yarn, carefully combed from selected cotton. Point 02: Amazing Absorbency By lightly weaving thick-count combed cotton yarn with long piles, a structure is created that contains plenty of air and simultaneously absorbs moisture. In addition, the post-wash finish with natural water further enhances absorbency. Point 03: Fluffy Volume with Every Use Volume up with every wash! The long pile contains air. The best balance with adjusted pile length and density. Fluffy but quick-drying! Point 04: Convenient Size Variations For those who want to be wrapped up, we recommend bath towels, and for those who prefer compact sizes, we recommend big face towels and mini bath towels♪ Point 05: Abundant Color Variations 18 colors & seasonal limited edition colors Point 06: Reliable Quality Thanks to your patronage, we have been awarded the Rakuten Annual Award, Daily Necessities Genre Award, a total of 12 times, selected from over 40,000 shops. Furthermore, we were ranked in the top 8 of the Rakuten Overall Annual Award.