This is a new "Nora Nezumi Emperor," the largest size in the series of the incredibly effective Nora Nezumi lures from Timco's Critter Tackle. The color is Kayanezumi Kai, which is sure to catch fish. The Nora Nezumi Emperor is an elastomer worm that is not only effective for bass but also for snakehead, making it a unique lure. It is now discontinued and hard to find on the market. If you're looking for one, don't miss out! Please refrain from price negotiations. The product will be disinfected before shipping.