This describes the business book "Made to Stick" by Chip and Dan Heath (Japanese title: "Idea no Chikara"). It's a New York Times bestseller. It explores why some ideas survive while others perish. This is an edition that includes additional material. You can learn about the principles for making ideas memorable. - Title: Made to Stick - Authors: Chip Heath & Dan Heath - Genre: Business & Economics - Content: Why ideas survive and die - Features: Emphasizes the elements of simplicity, unexpectedness, relevance, credibility, emotion, and storytelling There is some staining, such as sun damage and marks on the relevant parts of the photos, but overall it is in good condition.