This is a floating lure called "zombi SHAD" from DUEL. The "Zombie" series is characterized by its use of high-buoyancy soft material, offering the following advantages: Impact Resistance: A tough body that is difficult to break even when hit. Intense Vibration: Movement that strongly appeals to fish. Complete Silence: The soft body suppresses sounds such as hooks hitting it. Reduced Splash: The soft material makes the landing sound natural and less likely to scatter fish. High Buoyancy & Obstacle Avoidance: High buoyancy allows for a design that easily avoids obstacles. Thank you for looking.