A book that explores consumer behavior from a psychological perspective, explaining important theories such as memory and emotion. It's a foreign book. I got it at a used bookstore. There's a university library stamp on the back of the first page. Recommended for those who want to study behavioral economics and consumer psychology, and those who want to learn about international business practices. For university students studying, the vocabulary isn't too difficult, so you should be able to read through it. - Title: CONSUMER PSYCHOLOGY - Author: CATHRINE V. JANSSON-BOYD Thank you for looking.