It is a brand new item, only checked for contents. It's Cinnamoroll from the Sweet Rock 'n' Check Sanrio Characters Secret Brooch series. Title: Sanrio Sanrio / Character Name: Cinnamoroll Item / Type: Pin Badge #Sanrio #Cinnamoroll #Cinnamoroll #SecretBrooch #PinBadge #Ribbon #Oshi (Favorite Character) #Blue