The best feature of this shampoo is its wonderful fragrance. This is the one for those who are particular about scent. The finish is miraculously fluffy. The key is to thoroughly wet the skin, lather the shampoo, and apply it all over your dog or cat's body. Rinse thoroughly, and use conditioner, massaging it in. Be sure to rinse well. The final step is to use a brush to detangle the fur while blow-drying.