【Gentle on the Skin】 For dogs, who have more delicate skin than humans, this product features 10 additive-free ingredients, a low-irritation formula, and 99% naturally derived ingredients. Recommended by groomers. 【Fluffy Foam with One Push】 A foaming shampoo that protects moisture and gently cleans. No need to lather, the fluffy foam absorbs odors and dirt. Rinses off easily. 【For Healthy Skin and Coat】 Contains a carefully selected blend of 15 plant-based ingredients to gently care for the skin. Includes deodorizing, moisturizing, and coat-care ingredients. 【For a Soft, Fluffy Coat You'll Want to Touch】 Coat-care ingredients leave the coat soft and fluffy. No synthetic fragrances. Gentle herbal floral scent.