Consumption Studies for Happiness: - Paperback – July 1, 2025 Takao Mamada (Author) Price: ¥2970 [Almost New] Like new with little to no signs of use. Includes obi (paper band). Free shipping via anonymous delivery. Available for purchase without comment. Ships within 24 hours of order. Shipping via Mercari. The final price includes shipping costs, so discounts are generally not available. Thank you for your understanding. Content Introduction Through consumption = choosing, buying, and using, we find happiness. What is the perspective on consumption for the sake of the global environment, society, and, above all, ourselves? What do people expect from consumption, and what is its meaning in life? This book, by a leading expert in the field, examines notable phenomena such as Instagrammability, Gen Z, otaku culture, "koto" consumption (experiences), retro trends, and minimalism, while considering the future of consumption. "This book aims to analyze the reality that occurred in the early 21st century and to provide an overview of the entire 21st century. ... Despite low growth, the topics of interest have changed significantly, and remarkable changes seem to be occurring as long as we focus on people's perspectives on consumption, what they expect from it, and its meaning in life. ... This book clearly presents not only the perspective of what will happen to consumption, but also the perspective of how to approach consumption" (From this book) Management Z1