"Management Strategy Learned from the American Sports Business" David Carter / Darren Rovell / Munihiko Harada Price: ¥2,200 #DavidCarter #DarrenRovell #MunihikoHarada #Book #BOOK #Hobby #Sports #Practical This book clearly explains concepts born in the world of sports and spread outwards, such as rights-based businesses like "broadcasting rights," "naming rights," and "endorsements (product endorsements by famous athletes)," as well as the development of a "fan base" as a stakeholder, and the concept of "personal branding" useful for individual career development, using abundant examples.