This is a genuine EPSON ICLM70L ink cartridge (light magenta). It's the 70L type, so it contains more ink than the 70 type. I saw a similar one at Nojima Denki the other day for 1140 yen. This is a great deal at 950 yen including shipping! Plus, it will be delivered with secure anonymous shipping. The time for New Year's card creation is approaching as we head towards the end of the year, but are you sure you have enough ink? ^_^ - Brand: EPSON - Model: ICLM70L - Recommended expiration date: September 2027 Compatible models: EP-306 EP-315 EP-706A EP-775A EP-775AW EP-776A EP-805A EP-805AR EP-805AW EP-806AB EP-806AR EP-806AW EP-905A EP-905F EP-906F EP-976A3 *The mark is the "cherry" ink! Thank you! Epson Model Name: ICLM70L Light Magenta