THE NORTH FACE PPL Used for 2 seasons. [THE NORTH FACE PURPLE LABEL] Founded in Berkeley, California in 1968. Since releasing the Sierra Parka, the prototype of down wear, in 1969, it has introduced numerous innovations such as framed backpacks and dome tents, and is a world-leading outdoor brand that continues to innovate with the slogan "Always be the best right now." The purple label is a limited model that nanamica collaborated on with THE NORTH FACE.