Thank you for viewing. Authentic shochu made with Tanegashima purple sweet potatoes and Koshihikari rice, bottled in a purple bottle. - Product Name: Tanegashima "Rindou" (Gentian) Authentic Shochu 25% ABV - Volume: 720ml - Color: Purple bottle - Manufacturer: Tanegashima Shuzo Co., Ltd. - Alcohol Content: 25% ABV - Ingredients: Tanegashima purple sweet potatoes, Koshihikari rice - Bottling Date: February 19, 2007 - The outer box shows some color degradation. I purchased this and have stored it upright in a dark place without drinking it. How about it for the New Year's holiday? Thank you.