No price reduction. Expiration date: April 2026 onwards Whey protein, made in Japan (1kg, Natural Strawberry) [Pursuing Quality and Innovation] This protein will be the best choice for you! [Price] Just because it's expensive doesn't mean it's good! [Taste] Please compare it with other companies' products! [Quality] High protein, easy to dissolve, and doesn't clump! [Abundant Flavors] A variety of delicious proteins that you won't get tired of! We offer 10 different flavors. [Commitment] We handle everything ourselves, from procurement, manufacturing, sales, packaging, and shipping, without any intermediaries, achieving overwhelming cost performance. [How to Consume] Mix one heaping scoop (30g per serving) with water, milk, or your favorite beverage and enjoy.