Numerous clients are stunned! The "phantom lecture" of Hakuhodo's young, brilliant consultant. Even if you distribute coupons, young people won't go to the bowling alley. A shift in thinking training to become someone who makes people "buy" instead of "sell." Abandon the inertia of "marketing" and "sales," and change from today with three habits! ■ A book that makes your boss say, "I never thought of that!" "New product ideas always get rejected." "I'm often told that the benefits of the product are unclear during business negotiations." In fact, such worries hide a "thinking habit." This book is a "muscle training" book to escape from "thinking habits = traps" such as specification-dependent thinking, superficial target segmentation, and framework-based thinking, and to move the other person's heart and make them "buy."