【Book Overview】 This book is a learning text that compactly explains the basic theories of marketing to new concepts. It's a book for understanding the importance of marketing and acquiring practical knowledge. 【Content Features】 It covers a wide range of topics, including the development of marketing, theories, strategies, and management. In particular, it focuses on important topics in modern marketing. 【Target Audience】 This content is ideal for those interested in business and economics, as well as students and professionals who want to learn about marketing. - Title: Fundamentals of Marketing Theory - ISBN: 978-4-569-46916-6 - Price: 2500 yen - Publisher: Dobunkan Publishing - Content: Explains from the basics of marketing theory to new marketing concepts Thank you for viewing.