“The Ultimate Phrase” Web Copywriting: Techniques for Beginners to Beat Major Agencies in the AI Era A5 size / 236 pages, with cover Like new ● Contents Introduction (Quoted from online shopping site) "Microcopy is a dynamic business strategy" (Katsuhisa Kinoshita / Representative Director, Kita no Tatsujin Corporation) This book explains the overview and practical know-how of Web copywriting = "microcopy," which has been attracting significant attention in the marketing industry in recent years. In a nutshell, microcopy is "a method that allows anyone to increase sales surprisingly quickly and easily." It is said that the average rate of users who add products to their cart on an online shopping site but abandon the purchase before completing the payment is a staggering 70%. Users who have reached the cart are almost certainly ready to buy the product, but for some reason, they have a slight hesitation or anxiety and cannot click the button. Conversely, if you remove that hesitation and anxiety and add the "ultimate phrase" to encourage the user around the button wording or input form, the click-through rate will increase dramatically. That "ultimate phrase" doesn't need to be a carefully thought-out sales copy. For example, there is a case where changing the "Inquiry" button to "Make an Inquiry" tripled the conversion rate. The point is that simply rephrasing it to be empathetic to the user's feelings is enough to be effective. This book is a new type of Web copywriting introduction that introduces how to create these easy-to-do "small copies" in various forms, based on real-world examples. The author, as the chairman of the Microcopy Writing Association, has been involved in improving the sales of many companies. The book fully discloses the know-how from the results of the field. In addition, the book also features a special publication of microcopy techniques from President Katsuhisa Kinoshita of "Kita no Tatsujin Corporation," who has been paying attention to and incorporating microcopy from an early stage. Please find your "ultimate phrase" with this book. ※ I am also selling this item elsewhere, so I may have to cancel the transaction if it sells out.